Benchmark Product Details

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Opt-in Email List Builder

Automatically gather prospects and subscriptions, as well as subscription information from any Web site, anywhere, using our List Builder features.
Store unlimited amounts of lists safely and securely online.
Create lists effortlessly with our flawless upload features. The "sky" is the virtual limit here!
Perform: subscribe, unsubscribe, double-opt-in, confirmation, and other functions of newsletter and e-mail subscriber management automatically with our auto-responder methods of automatic communication.
View reports, click-thrus, sent mail, non-deliverables, bounces, and e-mail forwarding stats that are updated in real time.
View URLs that receive clicks, as well as the e-mail sent addresses of forwarded e-mails and newsletters.
Import and export lists effortlessly.
Edit/Add/Delete names from any list at any time.
Automatically create sub-lists using reports of opened e-mails and click-thrus from your campaigns.
Merge lists and subscriber e-mail addresses.

A large selection of templates: business, personal, seasonal, and yes, even customizable! 150 different templates total.
An unlimited number of campaigns which can be stored and edited at a whim. Copy an existing campaign, or create a new one at any time.
A "Step Feature" that allows you to move back and forth easily between steps in any publication.
Customized HTML features that allow you to upload as many customized HTML files as you like and as many links as needed.
A preview feature that allows you to view your customized HTML files and links, as well as the style of template and your "created e-mail or newsletter" before you send it.
Fifty pre-formatted theme templates and one hundred non-theme templates, as well as any you can create. Change type color, background color, alignment, font size and many other features using our powerful feature-rich online editor.
Seven automatically generated unsubscribe messages from which to choose.
A powerful HTML editor that allows you to change font, color, background, foreground and other colors at the click of a mouse.
Hyperlink tracking that is embedded within the publication layouts.
The creation of text files from HTML files in seconds.

The ability to schedule all campaigns, 24-7, right down to the minute of delivery.
Our Industrial Strength E-mail Engine! Capable of sending millions of e-mails per hour.
Automatic viewing of all campaigns whenever you need to view them.
Real time tracking of results with statistics updated immediately.
Tracking of e-mail campaigns in four different modes: Draft, Scheduled, Sending, or Finished Sending.
The ability to Add, Edit, Delete, or Copy information from all campaigns.
The ability to "Send" immediately, or "Hold" for a future specified date.
Unique "Sub-lists" that allow you to follow up on active subscribers, based on which e-mails were opened, and which were not. No more "hit and miss" mailings! This allows you to actively market to your best prospects repeatedly and delete inactive subscribers at whim. This is one of the most powerful marketing tools ever!
The ability to test and track your campaigns by sending "practice" e-mails to yourself and others before the "actual" campaign is sent.
The ability to set up automatic replies, which will allow subscribers to respond to campaigns. RESPONSE is what brings in revenue!

Complete online reporting of all newsletter and e-mail campaigns.
Click-Thru statistics, "opened" e-mail statistics, "unsubscribe" statistics, and all other delivery statistics are at your fingertips, 24-7.
Hard and soft bounces are spelled out in detail in the reports.
Click-Thru reporting by day, by URL, by e-mail address, and by other criteria.
Campaign Activity Summaries that let you judge effectiveness of campaigns, "at a glance".
Contact Statistics that allow you to demographically judge "where" your most active subscribers are being generated.
Click-Thru reports by URL that let you view each daily activity.
Campaign Activity Summaries with sub-lists. A great marketing tool that allows you to focus most of your marketing efforts on your BEST subscribers.
E-mail forward reports and e-mail forward activity reports. Find out without a doubt, who's forwarding your e-mails to others, and how much activity the forwarded e-mails are generating. Without a doubt, our most exciting feature of all!
And of course, much, much more!

Benchmark screenshot

A complete list of features and side-by-side comparisons are available on the Email Marketing Services Review HomePage.