Boomerang Product Details
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BlastWizard
Get A FREE BlastWizard Email Marketing Account!
BlastWizard from Boomerang is the best way to keep your customers coming back to you time and again. Sign up today to make BlastWizard your email marketing service and join hundreds of companies from a broad spectrum of industries who have found email-marketing success with this self-service, highly effective program.
Get started with a free account today and see for yourself that BlastWizard has it all. It’s:
Easy: Our wizard-based, 3-step process will have you sending email in minutes.
Powerful: Deploy lists of any size, 24/7, using our top-tier email and bounce-processing infrastructure that has consistently raised deliverability rates for our customers. And with more than 60 reports to choose from, you have all the information you need to analyze your campaigns at your fingertips.
üAffordable: Compare Boomerang’s prices to the competition. We have, and you won't find a better deal with more features from any other email marketing service.
Here are some of the services you’ll get with FREE BlastWizard account from Boomerang:
• List and document management
• Wizard-based email scheduler
• Unlimited personalization
• Hosting of email images and graphic files
• Professional email templates
• Summary and Detailed Reports
• Sent, blocked and bounced
• Unique and total opens
• Unique and total click-throughs
• Opt-outs/unsubscribes
• Downloadable and emailable job data and results
• Advanced Delivery System
• Pre-flight check
• Integrated content checker
• Top-tier bounce management
• Multi-part email delivery
• Opt-out/unsubscribe management
• Technical support by phone or email, available from 8 a.m. to 6 p.m. Pacific Time
Sign up for a FREE BlastWizard account today and your first email campaign will be on its way before you know it!
Campaigns
Boomerang has been delivering better campaign results for online marketers for more than 10 years. Whether you handle campaigns yourself using self-service BlastWizard™ system, or have our staff of email experts create them for you, Boomerang is still the best email marketing solution available anywhere.
BlastWizard: The Best in Self-Service Email Marketing. BlastWizard is our web-based, e-marketing system for do-it-yourselfers. It has all the latest email features, including built-in best practices and CAN-SPAM compliance. And we've made it very easy to use.
Our current release, BlastWizard 7.0, is actually our third-generation self-service system (originally introduced in 1996). As the technology has improved, so has BlastWizard. But don’t just take our word for it. See for yourself how easy it can be to create and send your own email campaigntry a BlastWizard demo right now.
Full-Service Email Marketing. Perhaps you have a more complex email campaign you want to create. Or maybe you just don’t have time to produce something yourself. In either case, our full-service email marketing solution could be exactly what you need. Just tell us the kind of campaign you want to run and our email experts will create it for you.
Our full-service solution is customized to fit your campaign requirements. Whether you need help with set-up, technical design, custom list work, management of multi-track emails, and more, Boomerang’s experts will be there to create an email campaign that works.
If you send large-scale email marketing campaigns but don’t have the time to do it yourself, let Boomerang help. With our full-service email marketing solution, you’ll get the best campaign, done just the way you want itand for a price you can afford.
Deliverability
Is achieving high delivery an art or a science? Actually, we've found it's some of both.
The art of deliverability lies in finding the perfect blend of elements - a message that resonates and the right emotive appeal - to excite audience interest and response. The trick, of course, is finding that elusive blend over and over again in order to build audience anticipation. For great delivery begins with an eager audience.
How can you develop your own eager audience? By applying email best practices to every email you send: mail with permission only, use relevant content and respond to audience feedback.
And we have just the services to help you do it: opt-in and audience profiling services to manage permission; segmentation, sending rules and dynamic content for releveance; and real-time reporting and behavioral targeting to apply audience feedback to your future mailings.
We also take the science of deliverability very seriously. We constantly monitor the complex and ever-changing Internet delivery system and optimize our delivery process for it. So we can offer you a comprehensive strategy for high delivery that includes a full suite of proven deliverability services, rather than a hodgepodge of delivery tools you are left to sort out on your own.
So if your every email is not reaching an eager audience, you might want to investigate the art and science of deliverability as practiced at Boomerang.
Dynamic Content
t used to be you could send the same promotional email to everyone...same offer, same copy and get a great response. But that doesn’t work nearly as well as it used to.
Dynamic content is the better way to go these days. Create individualized email offers, copy and creative, hand-picked for relevance to each recipient on your list. One-size-fits-one, as it were. And targeted emails work: studies have repeatedly shown that people respond more frequently to emails containing relevant content.
Sound complicated? Not anymore. Boomerang makes creating dynamic content a breeze with Loyalty Pro, our online tool that just happens to be integrated into our BlastWizard system. Now you can easily produce dynamic content for your emails. And when you’re ready to go, just follow the same simple steps you’d take to send any other email.
Reporting
Reports put some people to sleep. But if you want concise reporting and incisive analysis for your campaigns, we have good news: Our Insight Reporting System® was made for people like you.
Email campaigns throw off data and statistics like glints from a diamond. While some reporting systems tell you far more than you ever wanted to know, we make it really simple. We organize your campaign data so you can see what you need to know at a glance. If you want more, you just click on whatever interests you and drill down as far as you want to go. And you can save your favorite reports for even faster access.
We also provide built-in analysis tools (stored queries, for the technical mavens). One click, for example, lets you see: delivery distribution by daypart, click-throughs by link, or openers by company. If you are more adventuresome or technically inclined, you can query to your heart's content using our advanced query tool (yes, it's Boolean).
Perhaps the nicest thing about the Insight Reporting System is that it comes to you. After we finish your campaign push, we email you a summary report. You can then go online to get more information if you want it. And downloading any campaign data takes just a click or two.
But what happens if you need a special report? You get it. This is one of the areas that really sets us apart. While we offer dozens of standard reports, we know that marketers often have very specific reporting requirements. At Boomerang, you don't have to make do with a report that doesn't give you exactly what you want. Just tell us what need and we'll do it for you.
Printing
Boomerang has recently expanded our client's ability to reach out to their customers by launching our new Printing Services! Clients now have the ability to print letters from Boomerang's self-service ASP tool, in addition to email and fax. We have partnered with Office Max, a leading office supply retailer, to deliver you the best printing solutions in the industry.
Here's how it works. Clients log into our ASP tool and are given the option to email, fax or print. After they select "print", they upload a letter and a list, and then schedule a job. With just a click of the mouse, clients are able to send a single letter or a large mass mailing to one of our printing partners across the country.
- Clients can automatically send out 1-3 page letters (e.g., sales letters, invoices, surveys)
- Local and remote print options are available
- Colored logos can be featured in the windowed envelope
- Letters can be personalized with multiple merge fields
- Letters are stuffed in double-windowed #10 envelopes and mailed for you
Boomerang's printing services can be accessed directly from within Blastwizard, our ASP tool, or we can provide a customized integration with your database or CRM system. We have already integrated printing services with a variety of CRM's including Salesforce.com.
Boomerang's sophisticated reporting system will capture the results from your mailings and deliver them to you real-time. If you are using the printing feature from within your CRM, results will be automatically integrated back into your system. And Boomerang's powerful survey analysis tools will allow you to slice and dice the resulting data for decision-making.
Boomerang's print services fully automate all of your direct mail letter needs. Use our services to mail:
- Sales Letters
- Newsletters
- Invoices
- Educational Material
- Promotions
- Surveys
- Late notices
- Benefit notifications
More
Screenshots:
A complete list of features and side-by-side comparisons are available on the Email Marketing Services Review HomePage.
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