Bronto Product Details

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Deliverability

Bronto Software knows that delivering your messages to the inbox is as essential as creating a relevant, timely message. That’s why “deliverability” isn’t just a buzzword to us. Through enhanced technology within our application, we incorporate many tools to optimize message delivery. Our deliverability experts maintain close working relationships with all of the major ISPs. We also offer inbound support and services to tackle your deliverability issues including list hygiene, abuse complaints, and delivery strategy, such as throttling. Don’t just take our word for it, check out our deliverability stats for yourself at http://bronto.com/stats. In 2007 we maintained a 98% delivery rate.

Delivery Monitoring

At Bronto, we have the tools to monitor your complaint ratios, each of the various types of hard and soft bounces as well as other metrics, ISP by ISP, to help identify problems before they negatively affect your deliverability. We invest considerable time and energy every day on ISP relations. This means that we are connected with the ISPs in multiple ways to insure that we understand when email does not get to the inbox, why that happened and how to resolve the problem. Our diligence provides you the peace of mind to know that your email is getting the attention it needs to reach the inbox.

Service & Support

Bronto’s Client Services team advises you on all aspects of your email marketing to help maximize effectiveness. Do you know if your emails are 100% CAN-SPAM compliant? Do you know if your emails are rendering properly? Or how to segment your audience for greater ROI effectiveness? Our email advisory team can help in all these ways to insure that your email subscribers recognize your email as ones they actually want to receive in their inbox and then achieve the desired response.

Partnerships

In addition to monitoring those metrics, we rely on a third-party partnership with ReturnPath, the world’s leader provider of email reputation management services, to validate our deliverability at all times. They also give us insight into changes in the practices at the major ISP’s so that we can isolate and resolve problems quickly on your behalf. By identifying email delivery issues, we can help you improve the way you use email to connect with your customers and prospects.

Reporting and Analytics

Our reporting and analytics tools provide actionable results to assist you in optimizing your email marketing efforts. Quickly and effectively gain customer behavior insight to enable future segmentation and personalized campaigns. Our reporting feature includes the following:

Real-time tracking on essential campaign data such as opens, clickthroughs, bounces and undeliverables.
Download and export reports in an excel format
Send targeted re-mails to opt-ins based on their actions
Conversion Tracking that integrates seamlessly with your website to track website activity and ROI.
Centralized reporting dashboards provide administrators a holistic view of results across an enterprise.

Key Performance Indicators

Easily view the KPIs of your campaign. Our KPI reporting section gives you a high level overview of your campaign performance. Standard metrics include clicked/open ratio, turnover percentage, and conversions.

Deliverability Reporting

Get detailed deliverability reporting from our solution. Drill into the granularity of sends, delivers, and undeliverables. We also include thorough bounce reporting that includes a breakdown by contact, content and connection.

Additional Reporting

We also offer insight into dynamic reporting metrics such as friend forwards, survey responses, updates, and bounce inactivation.

Web Analytics

With our Google Analytics integration and partnership with Omniture, track your message beyond the inbox. View your customer and prospect behavior post campaign response easily and effectively using advanced technology with our integrated solution.

Segmentation and Personalization

In order to succeed in today’s crowded inbox, it’s necessary to deliver relevant and timely messages. The one-to-many email blast has evolved to a one-to-one relationship with your customers and prospects. We know the importance of relationship marketing, and provide a solution that has a robust feature set to make personalization easy to implement.

Segmentation Filters

Create a filter based on a prospect or customer’s purchase history, online/offline behavior, demographics, preferences, or previous campaign response. Our segmentation tool makes identifying your target audience easy and allows for auto-updates to your pre-defined segments without any additional work on your part.

Personalization

Use our personalization functionality to make your campaigns even more targeted. The relevant information is based on each subscriber’s profile and automatically included in the designated campaign using the fields you requested.

Dynamic Content

Create a single email template to deliver personalized emails to your customer and prospects based on their profile and preferences. Our dynamic content feature allows you the flexibility to create multiple versions of a message using a single template and distribution, while integrating multiple sources of content.
Customized Headers and Footer

Create customized header and footers easily using our solution. Include unsubscribe/profile update links, postal mailing addresses, friend forward functionality, or brand reinforcement.

If you’ve just acquired your contact relationship or you’ve been nurturing it throughout the customer lifecycle, Bronto offers you the tools to deliver highly engaging campaigns that will separate you in the inbox.

Data Integration

Available with the Professional Edition, Bronto's application integration allows you to form a solid bridge to keep data synchronized between Bronto and your other applications. Bronto provides an open platform for organizations to build and extend software applications. With the Bronto API, you can integrate different software applications with Bronto to create your own custom email marketing applications. Bronto uses the industry standard SOAP protocol which creates a flexible platform for integration. The uses of the Bronto API are limited only by your ingenuity. Common applications include:

Automatically updating Bronto contacts from numerous external databases
Displaying Bronto contacts and reports within an external application or website
Leveraging Bronto to send and track email communications from within another application
Combining the power of Bronto with sales force automation and CRM applications

Developer Help

Bronto provides http://api.bronto.com, a help site dedicated for seasoned developers. Complete with documentation and code examples, the site gives you everything you need to get started developing with the Bronto API.

Screenshots:

Bronto screenshot

A complete list of features and side-by-side comparisons are available on the Email Marketing Services Review HomePage.