Mad Mimi makes email marketing simple. In minutes, you can create a unique email campaign. Then, with its reports, you can see how effective your email was. While this service gives you the option to create a marketing piece with HTML code or Cascading Style Sheets (CSS), you can also use pre-designed templates. The design features are a little more basic than other products we reviewed, but you'll still end up with a professional email marketing messages, and you'll be able to do so quickly.

The Mad Mimi interface is intuitive. Whether you have experience creating email marketing pieces or this is your first attempt, you'll be able to navigate through the process. You can choose from more than 25 colorful backgrounds, add links to your emails and include opt-out options. In addition to this, you can clone campaigns to use again.

One nice feature Mad Mimi offers is the ability to drag a header into the design window and have the service resize it automatically for you. The only shortcoming with this is that you can't design your header with this email marketing service. To do this, you'll have to use another application. You can then select a theme, which consists of a mix of color combinations for the background of your email. From there, you can add images and include your text.

As with any text editor, you can change the font, font size and text color, and you can alter background colors, footers, headers, links and more. If you change your mind, you can always select a theme and it will automatically convert whatever you created, using the selected theme.

If you want to see how the finished product looks before sending it to everyone, it's easy to send yourself a test email. Mad Mimi does just about everything a solid email marketing service should do, and it provides an easy-to-use creation tool. It also has autoresponders, the ability to publish to the web, and RSS compatibility and tracking. You can customize web forms and archive campaigns. In addition to this, you can clone and drip campaigns, which means you can send a series of emails based on list subscriptions. You can also create web forms, plain-text messages and more.

Mad Mimi does offers social media integration. This allows you to include premade buttons such as Like for Facebook and Retweet for Twitter so your fans can share your campaigns easily. All you have to do is insert the button where you want it to go on the page.

Mad Mimi takes spam seriously and asks that all imported email lists be from your customer base and include only individuals who have signed up to receive your emails or who are subscribers of your organization. These precautions keep email services from blocking your marketing emails and labeling them as spam.

This email marketing service works with Google Analytics and provides click tracking and stats on emails sent, viewed, untraced, forwarded, bounced and unsubscribed. Statistics are easy to understand and can be compared across campaigns. This service also provides forward-to-a-friend reports. You can export all reports to Excel. You can also watch your RSS feeds and more.

To help you with your email marketing campaign, Mad Mimi provides a wealth of information on its website, including a quick-start guide, tutorials, demos, FAQs and a frequently updated blog with tips on creating effective email marketing campaigns.

If you need technical support, you can contact this marketing service by email, live chat or telephone; the customer service staff responds quickly. The service also provides custom branding and design assistance.