MailChimp Specifications
MailChimp Product Details
Managing Lists
Tracking & Reports
Creating Campaigns
Advanced Features/Optional Add-ons
- Free signup forms you can customize and add to your website Screenshot
- New! Create interest groups, and let customers specify the types of communications they receive from you Screenshot
- Customizable welcome emails for new subscribers (you can add special offers, downloadable white papers, etc.)
- Double opt-in method to keep your lists spam-free and spam-law compliant
- Setup as many separate lists as you want (at no additional cost).
- New! Segment your lists and send targeted campaigns to subgroups within your list Screenshot
- Automatically cleans bounces from your lists
- Build signup forms and import databases with up to 16 fields
- One-click unsubscribe link added to your campaigns
- Your physical mailing address added to your footer (required by CAN-SPAM)
- Edit subscriber profiles
- Import current customer lists by copy-pasting from spreadsheets or .txt files
- Cleans duplicates and typos from your list during import
- Export your subscriber lists any time Screenshot
- Available API for seamless integration with your e-commerce shopping cart
- Customizable goodbye emails for people who unsubscribe (add exit surveys w/SurveyMonkey)
- Replicate your lists with one click (easy way to setup test lists)
- New!Customize your entire opt-in process with one single template: Signup form, thank you pages, welcome emails, goodbye landing pages, etc. Screenshot
Tracking & Reports
- See how many recipients opened your campaign
- Track which links they clicked, and how often, so you can tailor your content
- See which emails bounced, and why. We'll automatically clean them from your list
- Tracks who opted-out from which campaigns
- See how many times your email was forwarded to friends
- Download reports in Microsoft Excel format
- New! Integrate MailChimp campaigns with Google Analytics to track conversions and activity from email to website.
- Optional: Inbox Inspection Reports include downloadable screenshots of how your campaign looks in 16 different email programs, checks your spam score, and points out errors in your HTML email code.
- Optional: A.I.M. Reports are great for small lists (such as e-vites for webinars). See who opened, what they clicked, how many times, and who didn't open (so you can followup with them later).
Creating Campaigns
- New! Automatic A/B Split testing built-right-in. Screenshot
- No MailChimp logos are ever added to your templates. Your recipients will not even know we exist.
- Create your own beautiful, re-usable HTML email templates (no coding required) with images, logos, and links.Screenshot
- Design and save as many re-usable templates as you want. Create templates for every occasion (newsletters, holiday e-vites, special announcements, etc).
- Templates are professionally designed and thoroughly tested in all the major email programs, like Outlook 2000, 2003, 2007, Outlook Express, Lotus Notes, Apple Mail, Yahoo, Gmail, Hotmail, and more.
- Automatically switches to plain-text alternative for recipients who can't (or won't) view HTML emails
- Advanced users can copy-paste your own email template code
- Add and format text, links, and upload images to your templates with our easy content editor
- Advanced users can switch to Source view to edit HTML code directly Screenshot
- Free image hosting
- Creates an automatic archive of all campaigns you send. Add a code snippet to your website to link to your archives.
- Merge data from your database to personalize each campaign (FNAME, LNAME, etc)
- Schedule campaigns for a later date and time (according to your own time zone)
- Send individual tests to yourself while working on a campaign
- Recipients get their own copies of your emails. We don't CC: or BCC: the entire list.
- Sends emails in bursts, and across a wide range of reputable IP addresses, so that you don't get blocked by ISPs for over-sending. Industrial strength servers can deliver millions in minutes.
- Insert forward-to-friend links into your campaigns and track total times forwarded.
Advanced Features/Optional Add-ons
- Run A/B Split tests to optimize your email campaigns.
- API: Seamless integration with your e-commerce cart. Plugins available for Drupal, ZenCart, Ruby, and more...
- Campaign Preview: screenshots of your campaign in over 16 major email programs
- Spam checker tool: see how spam filters and email firewalls rank your campaign to prevent blacklisting
- Dedicated IP addresses available (learn more)
- SenderID Authentication ready (details)
- DKIM Authentication available
- A.I.M. Reports for advanced tracking. Very powerful when combined with our segmentation tool.
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