PROS / There are a variety of reports you can use through MailChimp to help improve your email marketing strategy.

CONS / The links to funny YouTube videos can be distracting and may be perceived as less than professional.

VERDICT / MailChimp offers great features that can help improve your email marketing campaigns.

MailChimp is unique in its ability to combine email marketing with humor. You'll find on almost every page a link to a funny YouTube video. You'll also find that MailChimp has all the features you'll need to create an effective email marketing campaign.

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With MailChimp, your subscribers will be able to easily connect to social networking pages in order to share your email marketing campaigns. You'll also be able to use social networking in conjunction with your email advertising. In one click, you'll be able to send out an email campaign and update your social networks, such as Facebook, Twitter, Tumblr and Delicious, with your latest information. You can also see who has tweeted about or liked your business.

  1. How easy the interface is for new campaign creators.
    Percentage (Higher is better)
  2. 11 MailChimp
  3. 100%
  4. 95%
  5. 85%
  6. Category Average

Your emails can look different depending on the email client your subscriber uses (Gmail, Hotmail, Outlook, Yahoo, Apple Mail and more). For this reason, MailChimp can determine the 10 most popular email clients that your subscribers use. MailChimp provides you a preview of how your email will appear in each of these formats so you can be sure you're sending out an email that will look great every time. However, this is a paid feature.

With MailChimp, you can add your own HTML email design or use one of the service's professionally designed templates. You have hundreds of professional, sleek and quirky designs to choose from. You can add images and customize the design to your satisfaction, as well. You can save the template for further use later. Before you send out your email marketing campaign, MailChimp sends your content to the Delivery Doctor. This MailChimp feature methodically tests and retests the campaign, making sure that nothing in the content draws a red flag that will inevitably send your email to your subscribers' spam folder. MailChimp will check your spam score and detect errors in your messages' HTML code.

MailChimp collects and analyzes your data and provides excellent visual representations of that data in several formats. Interactive graphs represent the customer interaction with the email campaigns you have sent out. You can view subscriber activity, social stats, click performance and advanced reports, or view an overview of all information. The Open and Click Tracking focuses on the HTML5 chart and enables you to see your subscriber growth. You can highlight specific periods, zoom in or redraw the chart to display different information. If you are pondering when to send MailChimp email campaigns to your customers, you may want to consult the Open and Click Over Time chart first, as it will show you the number of subscribers who read your emails and at what time they read them. Opens By Location shows where in the world your subscribers are.

The Subscriber Activity Reports chart may be the one you glance at the most, as you can dig deep into the collected data in real time. You can see who received the email, when they opened it, the exact links they clicked on, who bounced the email or who didn't open it. If your emails bounced, MailChimp automatically determines which subscribers to resend the email to and which subscribers should just be permanently deleted from your contact list. Click Maps is our favorite analytical graph that you can access from MailChimp. You are able to see the email or newsletter that you sent out to your subscribers in its entirety, but there is a clickmap overlay so that you can see which links your subscribers click the most.

The Campaign Reach chart from MailChimp is simple, but effective. You are able to see the total number of your email marketing campaigns that your customers have opened, your potential customer reach and the number of views your campaign link got on Twitter and Facebook. You will also see the number of retweets and likes the campaign received. If you run an eCommerce business, MailChimp's email marketing service can track your sales from the first URL click in your email campaign all the way to purchase. MailChimp has given you almost every type of graph, chart and table to help you develop more successful email marketing campaigns. MailChimp's Analytics360 module enables you to set goals and see your progression. This report also shows you the revenue your campaign has created and the return on investment.

Your dashboard serves as the hub for all things email marketing. Here, you can see all of your past and current email marketing campaigns, which you can easily select for comparison. The dashboard is streamlined and simple to use. Every feature is easily accessible. It’s easy to import or add contacts as well; simply upload them from a CSV file directly into MailChimp, or add them in manually. You can also segment your lists easily to send different messages to different categories of subscribers based on where they live, their interests and other distinguishing factors.

MailChimp's email marketing service has a very impressive range of support options, which are all conveniently located on their support page. Here, you have the option to type a keyword or phrase into the knowledge base search toolbar. We typed in "survey," for example, and 10 articles pertaining to this subject populated. From the MailChimp support homepage, you can select the Email Us tab, which takes you to a contact form. If you need answers to your questions quickly, you can choose to chat with a live representative.

This bulk email service also offers a customer forum. Here, you can present your ideas about features you would like MailChimp to offer, ask fellow MailChimp users questions or just engage in friendly banter. One of our favorite support options available is the online training. MailChimp's email marketing service publishes a 45-minute webinar every week and covers a wide range of topics. You can also register to watch a variety of live sessions.


Overall, this service offers a lot of features and functions for an email marketing service. MailChimp makes email marketing enjoyable for everyone from beginners to experienced email marketers. The reporting features are helpful and the help and support options are useful.

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