Pinpointe is a feature-rich, on-demand email marketing solution that combines best-in-class email marketing features and many advanced marketing automation features typically only found in more expensive marketing packages. Pinpointe is designed for with the more sophisticated, Business-to-Business ("B2B") email marketer in mind. Why compromise? With Pinpointe, you get ease of use, advanced functionality and great support without paying a premium.

Create Email Campaigns

• Simple to use WYSIWYG HTML Editor allows you to create your own email design from scratch, easily import an existing HTML email design or modify an existing, professionally designed template.
• Pinpointe includes over 100 professionally designed templates that have been tested in all the major email programs including Outlook 2003, 2007, Outlook Express, Lotus Notes, Yahoo, Gmail, Hotmail, and more.
• Easily create 'multi-part' emails that include a text-version of your campaign. Email clients like handhelds can automatically select and display the text version.
• Create campaigns with the WYSIWYG editor, or switch to 'code view' to view and edit HTML source code directly.
• All accounts include unlimited free image hosting!
• You can also host PDF's
• Creates an automatic archive of all campaigns sent to each list. Add a code snippet to your website to link to your archives.
• Built-in SPAM checker - runs a Spamassassin test to score your email for SPAM content. Instant feedback allows you to instantly edit and fine-tune your email campaign to improve deliverability
• Built-in campaign previewer - so you can see exactly how your campaign will look when viewed in Outlook '03, Outlook '07, Yahoo, Gmail and more.
• Inbox Inspection Reports include downloadable screenshots of how your campaign looks in 16 different email programs, checks your spam score, and points out errors in your HTML email code.

Manage Lists

• Create unlimited lists and store as many contacts as you like. You are only charged base on the number of actual emails sent
• Create an unlimited number of custom fields that can be used to customize, personalize and target your email prospects for improved results.
• Fully automated single and double opt-in methods to keep your lists spam-free and CAN-SPAM compliant. Includes confirmation email, thank you email and error handling emails.
• Use Pinpointe's advanced 'segments' to create targeted campaigns based on any fields in your database as well as
• Create 'segments' based on a prospect or customer’s previous behavior (such as opening campaigns or clicking previous links), online/offline behavior, demographics, preferences, or previous campaign response. Our point 'n click segmentation features make identifying your target audience easy and auto-updates your segments
• Automatically tracks 10 different classes of hard and soft bounces. Automatically removed hard bounces; automatically attempts to re-deliver soft bounces.
• Simple website integration. Simple point and click to create html code for your website, so customers / prospects can subscribe to your lists directly from your site.
• Single click, automated unsubscribe link and automatic removal of unsubscribe requests.
• Tracking & Reports
• Detailed and summary reports and graphs display opens, clicks, bounces (by 10 different categories), unsubscribes and forward-to-a-friend reports for any campaign.
• Get details on why your emails bounced
• Detailed report in which links were clicked by whom and when
• Tracks who opted-out from which campaigns
• See how many times your email was forwarded to friends
• Download and export reports in Spreadsheet ('.CSV') format
• Seamless integration with Google Analytics - so you can easily track and report on the impact of your email campaigns from within Google Analytics.

Sending Campaigns

• Customize and personalize using any combination of fields.
• Use Pinpointe's flexible, auto-pilot campaigns and triggers to create 'trickle campaigns'. Create automatic email campaigns that are 'triggered' based on clicking a link in a campaign, opening a previous campaign, matching a date field (for example, subscription renewal date). Campaigns are triggered automatically and can substantially improve your response rates
• Use Pinpointe's multi-variant and Split testing to test several campaign variations all at once! Pinpointe will even run your multiple email versions to a random sample of your list, track results, select the 'winning' campaign from multiple variations, and send the winning campaign to the rest of your list
• No branding! Pinpointe never adds our logo or branding to *your* emails - so you always look professional,
• Schedule campaigns for a later date and time (according to your own time zone)
• Insert forward-to-friend links into your campaigns and track total times forwarded.
• Advanced Features - Included Standard
• Dedicated IP addresses available at no charge for larger accounts
• Supports Domain Keys (now "DKIM") at no additional charge.
• Online spam checker and email campaign previewer included for free!