What is the CAN-SPAM Act?



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By Erin Monaghan

Originating with a small Monty Python sketch, the term Spam is no longer synonymous with an undesirable mystery meat in a blue tin can; it’s become undesirable junk mail that clutters your email inbox, cellular phones and other electronic devices.

The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003) is a law passed by Congress and signed by President Bush in 2003, requiring national standards for sending commercial emails.

The CAN-SPAM Act was prompted by the overwhelming flood of Spam infiltrating people’s email. During the 90’s inboxes were inundated with sexually explicit, misleading and deceptive email marketing campaigns selling everything from pornography to lawn furniture.

All legitimate email marketing services require their clients to abide by the rules laid out by the CAN-SPAM act. Violation of these rules is subject to fines up to $11,000. Many of these rules also apply to commercial marketers targeting cellular phones.

The act requires email marketers to include the following in email messages:

Additional provisions included with the CAN-SPAM Act force email marketers to comply with the following or face criminal charges:

If you feel you are being targeted for Spam you can report the messages to the FTC (Federal Trade Commission.) To file a complaint go to, http://www.ftc.gov/bcp/conline/edcams/spam/index.html . And if worse comes  to worst change your email address.

It would be naive to think that Spam is going away anytime soon. However, to help reduce the amount of Spam you receive the FTC and FCC suggest:

 



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